Campaign launched on anniversary of Continuous Insurance Enforcement scheme

A new campaign has been launched on the anniversary of the Continuous Insurance Enforcement law.  Under the scheme it is an offence to be the keeper of an uninsured vehicle. The DVLA database is cross-checked with the Motor Insurance Database (MID) and a letter is sent to the vehicle keeper to alert them that no insurance record can be found and will result in penalties and fines if no action is taken. 

 

•  Continuous Insurance Enforcement (CIE) ad campaign on TV, radio and online 

•  Over 340,000 advisory letters and 120,000 Fixed Penalty Notices issued  

•  Uninsured motoring figure drops to 1.2 million  

•  Research reveals awareness of law change still low  

 

View the TV advert at http://bit.ly/VisibleAd.