Fred Jones – Vice President and Regional General Manager, TIER Northern Europe

Fred Jones is the Vice President and Regional General Manager for TIER across Northern Europe. Operating in 37 cities including London, Oslo, Stockholm and Helsinki, TIER helps people move sustainably from A to B and help reduce congestion and pollution in their communities.

Previously Fred worked as a management consultant for 10 years in multiple roles including the UK Lead for Accenture’s Corporate Strategy and Value Analysis team supporting sales, strategic insight and client relationship development at priority clients. In 2015 he moved to Uber where he held a number of leadership roles including General Manager for the UK and Ireland Executive Director on the U.K and Ireland Board from August 2017. He was responsible for delivering major strategic programmes including the launch of London’s Clean Air Plan that will make Uber’s transition to zero emission vehicles in the Capital a reality and expanding transport options available in the App to further increase the choice, reliability and affordability.

Fred is also a Board Advisor for JBM Consulting and delivers guest lectures at Universities on Entrepreneurship and Business Management.