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CEO –Dynamic Group
Jan heads up Dynamic; an internationally awarded social marketing agency specialising in behavioural change campaigns in road safety and health.
The organisation is best known for its highly regarded ‘Good Egg Safety’ initiatives which run across the UK (www.goodeggsafety.com) and are designed to reduce casualties from birth to older age and many key stages in between. The latest in their Good Egg series focuses on the burning issue of high casualty rates among young drivers and the development of their Good Egg Guides for New Drivers / Parents of New Drivers into a well evaluated and highly effective learning programme for schools and colleges.
New independent data released on the Good Egg New Drivers programme showed significantly improved levels of safety related knowledge among the 800 school students who took part in the pilot programme, and it is now being rolled out across the UK.