Aviva is one of the UK’s leading motor insurers, covering both personal and commercial lines through brands including Aviva, Direct Line, Churchill and Green Flag. Its nationwide repair network, Solus, manages more than 130,000 repairs each year.
Road safety is a key priority for Aviva, with a focus on reducing deaths and serious injuries on UK roads while also helping to reduce the number and cost of insurance claims.
Why Aviva joined PACTS
Aviva is a long-standing PACTS member and works with road safety charities, experts, industry partners and policymakers to support safer roads.
Last year, Aviva hosted the PACTS Spring Conference at its Hoxton office and has taken part in several PACTS sessions with MPs. More recently, Aviva has been working with PACTS on how insurance products can help support the objectives of the Government’s Road Safety Strategy.
The company has also welcomed PACTS’ work with the Association of British Insurers (ABI) to bring insurers and the wider road safety sector together.
Supporting safer young drivers
One of Aviva’s key areas of focus is the safety of young drivers. Government data shows that in 2024, one in five people killed or seriously injured in car collisions involved a young driver aged 17–24.
Aviva believes telematics, sometimes known as “black box” technology, can play an important role in helping young drivers develop safer driving habits.
Its telematics policy uses a mobile app as a virtual coach, providing novice drivers with feedback and tips as they transition from supervised to independent driving. Aviva reports that 52% of drivers with the worst behaviour scores improve their driving after taking out a telematics policy.
Aviva has called for the Government to consider making telematics policies a requirement for 17–24-year-olds during their first year of driving.
Tackling the pothole problem
Aviva is also highlighting the impact of potholes on road safety and vehicle damage.
Its data shows that one in four pothole-related claims result in a vehicle being written off, while the average cost of an Aviva pothole claim is £3,863. This compares with an estimated £72 cost to repair a pothole.
Aviva is calling for the Government’s committed pothole funding to be deployed at pace, helping to improve road conditions while reducing the financial and safety impacts on road users.
Small changes, big impact
Looking ahead, Aviva will continue to share insights on road safety issues, with a focus on practical measures that can make a difference. From improving driver education and encouraging greater use of telematics to tackling potholes, Aviva believes that a series of targeted interventions can collectively contribute to safer roads.
Aviva looks forward to continuing to work with PACTS, its members and the wider road safety community to support progress on these issues.
