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Mike Holliday-Williams was appointed Managing Director of Personal Lines in March 2014. He joins from RSA Group, where he was most recently Chief Executive Officer of its Scandinavian operations. Before joining RSA, Mike worked in the energy, telecoms and retail sectors, beginning his career at WH Smith Limited, before subsequently moving to various Centrica owned businesses, including British Gas and Onetel. He has also served as Managing Director of MORE TH>N Ltd and holds an EMBA from Ashridge Business School.