Three Strikes to Embrace Life

  Last month has seen two adverts highlighting the importance of wearing a seat belt. The Department for Transport re-released a THINK campaign on the fatal consequences of not wearing a seat belt and the Sussex Safer Roads Partnership (SSRP) has created ‘Embrace Life’.  Both take different approaches – it’s interesting to compare them. Since its launch, ‘Embrace Life’ has been seen in 101 counties. The film was directed by Daniel […]

Is the recession helping to improve transport safety?

    Figures published by the International Transport Forum towards the end of July (http://www.internationaltransportforum.org/Press/PDFs/2009-07-22IRTAD.pdf) drew two conclusions from the OECD countries. First road deaths in 2008 showed a large reduction compared to 2007, as already shown in Great Britain’s figures published in June. Secondly, the economic recession could have played a part in this fall.         It is interesting to consider the extent that the recession […]

Ending the Scandal of Complacency

    Louise has been a long standing member of the Transport Select Committee and in May 2008, Louise was elected as its Chair. Louise has been Joint Chair of the Parliamentary Advisory Council for Transport Safety (PACTS) since 2006.   The latest official statistics on road accidents show a welcome reduction in the number of people killed or injured on our roads. Yet even with this improvement, 2, 946 deaths […]