New figures from the Department for Transport (DfT) released today reveal that country roads are the deadliest, with an average of three people dying on country roads every day last year. In total, 1,040 people were killed and 9,051 seriously injured on country roads in 2014, with a third (348) of fatalities occurring on a bend.1 In spite of this, almost a quarter of road users surveyed admit to braking […]
Last month has seen two adverts highlighting the importance of wearing a seat belt. The Department for Transport re-released a THINK campaign on the fatal consequences of not wearing a seat belt and the Sussex Safer Roads Partnership (SSRP) has created ‘Embrace Life’. Both take different approaches – it’s interesting to compare them. Since its launch, ‘Embrace Life’ has been seen in 101 counties. The film was directed by Daniel […]
