On the 20th of May 2019 Direct Line Group have launched their seat belt wearing campaign featuring Love Island star, presenter and influencer Josh Denzel, based on the PACTS report on seat belt wearing in the UK. You can follow the campaign @PACTS and @DirectLine_UK and see the videos below.
A report published by PACTS, in association with Direct Line Group, on the 30th of April 2019 reveals the problem of seat belt non-wearing in the UK. Seat Belts: The Forgotten Road Safety Priority shows that despite wearing rates of 98.6% for British car drivers, 27% of those who died in cars on the roads in 2017 were not wearing a seat belt. This amounts to more than 200 deaths; […]
More than 26,000 people died on EU roads last year, the first increase since 2001 according to the latest ETSC annual road safety performance index (PIN) report. Exceeding speed limits, drink or distracted driving and a failure to wear a seat belt are still the leading causes of death and serious injury across Europe, according to the researchers. Some countries are still making progress on road safety. At a conference […]
Last month has seen two adverts highlighting the importance of wearing a seat belt. The Department for Transport re-released a THINK campaign on the fatal consequences of not wearing a seat belt and the Sussex Safer Roads Partnership (SSRP) has created ‘Embrace Life’. Both take different approaches – it’s interesting to compare them. Since its launch, ‘Embrace Life’ has been seen in 101 counties. The film was directed by Daniel […]
The premise of this project arose from consideration of areas in road safety where we have achieved success, and the issues on which we continue to struggle such as speeding. With the growing need to look beyond the traditional boundaries of road safety and engage with new stakeholders, it seemed pertinent to examine behavioural change within other fields of public policy to discover whether parallels exist and if lessons can […]